Argentina: Student Tourism

June 24th, 2009
Gonzalo Casanova Ferro asked:


Argentina: Student Tourism

Santiago Aramburu and

Gonzalo Casanova Ferro

For ever students

There are several theories that explain the origin of Tourism. Some of them spring from an anthropological fate, others speak about a psychic motivation and finally others try to impose a historical reading.

From this last trend other variants also spring; two great lines run through the theoretical frame of those who dare throw a hypothesis in this sense: there are those who identify the first tourists among the ancient pilgrims that sought to contemplate some of the world’s seven wonders, those who identify the medieval peoples that sought to visit sacred places and, finally, those who state that actually, presently, we should consider that the first tourists were students. Strictly speaking: “graduates”. They meant, thus, XVII century upper-middle-class London people who, once they finished their studies, they began an initiate trip round the most important capitals of Europe, an antecedent of the “Grand Tour” . It was not about a leisure or fun related activity, but about a means to complete their formation; it consisted of knowing the people and the markets their would later deal with professionally in a better way.

No matter how, here and throughout the world, Tourism, as we know it nowadays, emerged in the XX century.

At the beginning, tourist travels might have been a product of some wealthy man’s eccentricity. An elite’s privilege connected with the need for adventure, free time or a mere means to alleviate the upper classes boredom. But from the 30s on, it did not take long to get into a period which spread it as a working class right, right assisted by the so-called Well Being State y focused on the “sun and beach” products (season and rigid packages, aimed ill-informed people). And so it finally became the NTE (New Tourism Era) which combines and surpasses both stages (great market segmentation, specialized products, tourist protection systems, sustainability conscience, etc).

The paradox implies that in recovering Tourism antecedents, the ancient European habit will revive as a juridical and market category, in such southern a scenery, that we could even say that in more fair conditions, it would not be exempt from light and shade.

We propose ourselves, then, to analyze what is meant by Student Tourism in Argentina, who its actors are and what its role is, going through the most difficult cases and their possible solutions.

Unlike our country, in the rest of the world expressions as “student tourism” or “student travel” may represent:

A) Any student trip lead by teachers and with an educational character ;

B) Certain organizations services for a university segment (also including teachers) ready to travel anywhere, normally abroad and generally for study reasons ;

C) the one made by student groups, organized by specialized people, when they decide to visit historical places, museums, parks, monuments, important natural environments, beaches, mountains, prairies, etc. and which allows them to closely know places and activities which they have barely known through lecture explanations ;

D) the one organized by learned youngsters, who obtain information via internet, who are motivated for life in a globalized society and combine their travel experiences with adventure, study, work and rest. They travel to become part of a traveling international community ;

What is meant by “Student Tourism” in Argentina?

According to the hasty dictation of the 25.599 law, it shall be understood as such the one arising from art. 2º holding that:

“To the effects of the current law, student tourism shall be understood as:

a) Study travels: Formative activities integrated to the schools curricular proposal, which are organized and supervised by authorities and teachers from the respective institution;

b) Graduate travels: Tourist activities aimed at celebrating the finalization of an educational level or career, which are organized with the parents or student tutors participation, aimed at recreation and amusement, independent from the schools curricular proposal and without detriment of the fulfillment of the minimum days attendance according to the school calendar of each educative jurisdiction.”

Needless to say the previous definition has been subject to severe criticism. On the one hand, it seems excessive to include without any warning study travels, since a more strict interpretation of the norm would imply school trip should be mediated by a travel agent no matter its length or distance. One the other hand, when analyzing the second clause, it says that the formula “parents participation or pupils tutors” turns out too open, giving rise to confusions or ambiguities. Anyhow, it is not our intention to solve it here, but only to set forth that maybe this norm in particular requires certain reconsidering.

Anyway, the “Student Tourism” category is a legislative creation fit for Argentina, that in other countries can be mistaken either for “youth tourism”, destined to cover vacations for that segment, or for “interchange student tourism”, that is to say pupils of different nationalities who shift from one place to another to get the experience of a foreign langauge or different educational system. What we call “student tourism”, on the other hand,involves a very unusual phenomenon which, although it includes study as well as graduate travels, is very associated wiht the latter category, with winter season and focused on one destination: Bariloche.

For decades the destiny of “Student Tourism” has been San Carlos de Bariloche in Rio Negro province. Nowadays nobody doubts its position as regards to student travels; mainly for the second cycle (polimodal or secondary) of our educational system. This, without detriment of,in the future for market economy or currency reasons,losing its leadership if new destinations appear for this present segment.

The offers the same attractions as any other urban centre: good lodging, gastronimy options varieties, dancing places, etc; but combined with a privileged natural scenery. Founded in 1902 and with a design imporved by architect Alejandro Bustillo in the 30s, the city grew surrounded by the beauty of the Nahuel Huapi National Park, its mountain range geography covered with natural lakes and woods which make it the ideal place for skiing, climbing, trecking, and like activities.

At the beginings of the 60s the city abandoned its Bavarian alpine styleimprinted on it by the German architect Hacker, and its vertical development began7. The 70s and the 80s were in charge of placing this sports variety at the middle class reach aided by big carriers who saw there the chance for graduate travels. Its leadership reamins since then, in spite of intervals due to rising economy periods where we had to compete with international destinations (especially Brazil) or in crisis periods, like the present times, where second options such as Cordoba´s Villa Carlos Paz are considered. In spite of it, Bariloche is now overflowed during winter (june/july) which coincides with school vacations in most of the country.

Claimants and their roles

There exist five claimants who take part in the hire of “student travel” development services:

Schools

Students (and their legal representatives -parents or tutors-)

Service rendors/renderers

Agencies allowed to operate with “Student tourism”

National Tourism Secretary

Local Tourism authorities

Schools in general deal with the graduate travel issue as with a problem which requires a special treatment.

On one extreme and in order not to share responsibilities,promoters not only are not allowed enter the facilities, but also are parents and pupuils informed that service rendering is their own responsibility and risk; even more,teacher participation is discouraged and if travel coincides with working days (outside winter vacations period) absenteeism is registered.

Moderate positions try not to intervene in negotiation, but to supervise the the trajectory of the agency/ies who place offers. They suggest not only teacher participation but also parents or supervisors, as well as assistance to the students group who are travelling.

Finally, and as an exception, there are institutions who contradicting art.1 from 18.829 Travel Agents Law and art.18 from 118/05 Resolution, organize their own graduate travels, generally by underhand methods or by some intermediary teacher who “covers” forthe institutional infringement. 118/05 Reslution only contemplates an exception in its art.17 and it is that the offered travel must take only one day and it does not include to spend the night.

Since payment modalities of these sort of travels is made by installments throughout a year, students start probing into agencies to cantract during this period. In this sense, the experience of the same year´s graduates preceding them is usually important but not determinig. Some groups say yes and others reach a consensus with their parents. In Argentina the age of consent is 21 and only exceptionally some acts are allowed at 18. The average age at which pupils consider travelling is normally under this age, and therefore their parents or legal tutors will be the ones who will end up signing contracts with the agencies. Moreover, in hte case of some educational travels the age allowed is under 14.

Service rendors are the direct service suppliers, hotel managers, carriers,gastronomists, skii instructors, trainers, fotographers, etc. The agency keeps a commercial relationship with them, almost permanent which allows it to finance their costs in a better way ot of a volume and continuity offer. Where the “optional” calls (everything that is sold and to the student´s adress) makes up for an important part of the business. Needless to say that in many cases the economic situation (particularly currency types) can determining for rendors to neglect local market, creating distortions or weakness in the sector of the Argentine agencies who work in the student´s segment.

For the travel agency to be able to operate in the Argentinean territory it must obtain a temporary or definitive license which needs to meet certain requirements:

A) To possess functional structure, i.e. phisical facilities and at least one registered competent´s contract (a Tourism phB), who will be responsible for the Agency´s technical aspects.

B) To have the corresponding Precarious Permit and the Provisional License.

C) That he or the firm´s holders have no criminal or commercial records that prevent them from trading.

D) To establish a Guarantee Fund generally made up by a bond insurance depanding on the agency´s tipe and location.

E) And finally, that the holder be registered as a Trader if it comes to a sole trader, or the activity be described in the corporate purpose, if it comes to a partnership.

The Travel Agency who furthermore seeks to organize graduate travels must previously obtain a “National Authorization Certificate for Student Tourism Agencies”, which also means they must grant a life, a personal accidents, a civil accountability insurance, and another one for complete medical care, for each and every member of each contingent of students, that covers any risk from the beginning to the end of the travel. On the other hand, they must also annually submit an affidavit with the following information:

a) Firm´s personnel – main and branch offices- who will wait, in this environment,

on the student tourism area, with personal data and function specified;

b) Name, birth date, id number and adress of the persons who will take resposibility, coordinate and control compromise fulfillment in the travel destinations. They must also give the address of each place they will carry out their activities.

c) Offered programs. A brief sinthesis of the services they will render, giving name and address of the different service rendors:

Hotels, carriers and the ones in charge of the excursions, giving clear quantity of the palces contracted with each of them. Advertising brochures and material must be attached;

d) A list of the persons in charge of coordinating destinations and the group coordinator who must be over 21, giving name, id number and address, schooling, years of service in the company;

e) A list of the promoters of each company, name, they must be over 18, id number and address, schooling, years of service in the company;

f) Persons authorized to sign contracts.

g) The Agency holder must carry an authenticated copy of the contract model they will use for the services sale;

h) Insurance policies for civil liability, personal accidents and medical assistance;

i) Quantity of services programmed for the current year –sold or booked-, indicating anticipated date of departure of the contingents, educational institution they belong to, destination, hotel they will be lodged in, transports they will use and all the services included with their certificate of qualification delivered by the CNRT. They must clearly specify quality, type and category of the different services. Likewise, unless it is a question of the year activities begin, they must attach a report with statistical detail of the previous year´s activities.

8 Although Resolutions speak of categories in terms of organizers or traders, this is not strictly like that since categories must be interpreted together with the Decrete 2182/72 which regulates Law 18.829, which only takes into consideration three kinds of agencies: Tourism and Travel Company (TTC), Tourism Agency (TA) and Tickets Agency (TA).

9 Regulations do not take into acount certain limitations belonging to insurance legislation related to minors and trade operation conditions.

As previously mentioned, trade method is done ahead of time, fractionally and documented in deed, generally standardized whose model can be downloaded from Internet10.

In the terms of the National Tourism Law11 and the National Student Tourism Law12, the National Tourism Secretary is the Application Authority. It is responsible for establishing national policies of the activity in the frame of the Strategical Federal Plan for Sustainable Tourism. It is before this institution that travel agents require their license, it it the body which deals with files and acts as controller, able to impose sanctions for infringement and/or non-observance of the norms which govern the activity, to the extent of being able to immediately cancel certifications delivered to transgressors.

Local Tourism Authorities often have more power to behave as the comptroller of the touristic destination and in deed in some provinces they have the Ministry rank. That is why in many jurisdictions inspectors are htemselves the local authority and control not only agencies but also hotel, gastronomy, dancing premises and other rendors. In the proper case of the San Carlos de Bariloche Townhall three norms govern:

• 1396-CM-04 Byelaw which organizes terms and range of a “Student Tourism Services Certificate” it delivers to the borrower companies.

• 39-I-06 Byelaw which imposes an affidavit to suppliers and customers.

• 1026-I-06 Byelaw which calls for a record of entry in the AFIP.

So far everything seems to be considered and controlled; nevetheless, market situation can sometimes give unpleasant surprises: companies that close down for uncertain reasons and leave hundreds of tourists stranded or about to travel.

Strictly and comparatively speaking, agencies that collapse due to fraudulence or wrong administration are no so many. Out of three thousand eight hundred entered agencies, only two hundred fifty eight13 are qualified to trade “student tourism” 14, and out of these an average of two per year in the lat five years record sudden falls for the above mentioned reasons; nevertheless,the sense of impunity and affliction such situations provoke n society, together with the mass media multiplying effect, generate some sort of public indignation, completely understandable.

We shall describe, then, four cases (probably the most outstanding) where civil administration seems to have learnt how to solve the different crisis provoked by agencies who unexpectedly stopped operating . Thus, preventive measures on the

company, deference to current and to the about-to-leave-passengers, coordination with

direct rendors and local authorities, negotiations with other agencies, etc. are being

10 www.turismo.gov.ar

11 Ley 25.997

12Ley 25.599

13 Figures from in January 2006 provided by Secretaria de Turismo de la Nación (Argentina).

14 Bulletin Nº 196 from Cámara Argentina de Turismo (CAT) 12/10/2005 cites a report from Secretaría de Turismo de Río Negro stating that “the previous trade leaders, as Río de la Plata and El Rápido Argentino did not survive to the economy crisis and nowadays, the companies that bring most students (to Bariloche) are Travel Rock and Flecha Bus, which will take and render services to a 40% of the students”.

optimized not because regulations foresees them as a tool or a retaining wall fit for these sort of situations, but because Tourism phase and continuity as a state policy have thus allowed. What worries us then, is that these prodeedings have not had a normative correlation and therefore “the solution” has been more operative than institutional.

The Río de la Plata Inc. Case

Río de la Plata Inc. had two corporations: Transporte Río de la Plata Inc. And Río de la Plata Tourism Inc. both had a travel agency license; nevertheless, from 1997 on the first one was withdrawn and only the latter was operating. Río de la Plata Tourism Inc. not only had the prestige for long being in the market, but also it had an infrastructure that allowed it to cover for transport and hotel services with their own unities and lodging.

In August 2002 an incident presaged the fall of one of the most important operators in student tourism. A group of parents, pupils and teachers took possession of a Río de la Plata company building inBuenos Aires in response to the notice announcing they would not be able to travel the next day due to a bus breakage.

Twenty four hours later the problem was solved but doubts were already there.

In November 2002 and precisely in two of the Río hotels (Austonia Inn and Austonia III) the trade union workers went on strike, and this provoked a series of breaches for the student who were already at destination. Reports were immediately given at the San Carlos de Bariloche Townhall and the National Tourism Secretary (since hotels running is local competence and travel agencies´ is federal). Strikers even threatened to block access routes for Río buses.

The company´s decision of a sudden change in Management and the closing of several branch offices caused the initiaion of administrative proceedings in December of the same year; in January 2003 it was quite obvious the the company would not be able to face services, so the Tourism Secretary issued a precausionary measure15: operation stay without detriment to demand the agency to fulfil the set up duties, though restricting it to operating in the future. By then fraud suspicions were apparent to everyone and Criminal Courts also intervened16.

Mass media and the questioned company´s wealth made facts transcend to the national politics atmosphere, entering not only in the agenda of several legislators but also in the President´s (Dr. Eduardo Duhalde); since he was summoned by the Bariloche Townhall Council to manage17 the resolution of the conflict with the Río de la Plata workers who had the whole city in their power.

Passengers who had not travelled yet were assisted by other agencies which in some cases accepted part of previous payments; and in other cases had negotiate either for stay days or for service quantity or both.

15 Order 79/03.

16 National Criminal Court Nº 31 Secretary Nº 119.

17 Resolution Nº 004-PCM-2003.

In November 2003 hotel auctions were initiated directed by the Work Chamber of Rio Negro18, but it was not until September 19th 2005 that bankrupcy was petitioned19.

The LAPA Estudiantil Inc. Case – Air Generation

LAPA was a single company but made up of two different coporations, LAPA Inc. and LAPA Estudiantil Inc.

At the beginning of 2003 roumors about the financies of the airlines were quite alarming; labor protests were rapidly increasing. According to some board members reasons were to be found in the price of aerial fuel or, beeter said, in the taxes levied on it, taxes which left this and other airlines very far from the profitabiliy line (already hard in itself to reach for any aeronautical enterprise).

The public bodies answers for this situation were dissimilar. The Transport Secretary, shich was perhaps the suitable body for proposing some alternative remained quiet; while the Tourim Secretary on the contrary, chose to deferthe renewal of the allowance for operating in student tourism, ( a preventive method for these cases).

In May the papers dramatically announced “COMPANY CLOSED AND COMPANY DIRECTORS DISAPPEARED WITH NO EXPLANATIONS – LAPA could leave 1200 children without their graduate travel” 20. None of these were exactly like that, neither did the directors disappeared, nor were the graduates left without their travel, in fact in October that same year (paying a $85 difference and with arrangements done by the Tourism Secretary) the last contingent travelled21; nevertheless before getting these results, comings and goings oscilated between the tragical and the grotesque.

Parents protests before the Tourism Scretary seat, the Holders and Consumers Board of the legislature of Buenos Aires, negotiating and demanding a solution from the National Executive Power, offers by Aeroandina (main company´s shareholder) to reinvest and renew flights, if and only if, the government blocked fuel prices at (U$) $85 per lt., allowing them to rise the rate scale to a 20 %22, preventive stay of their license23 for a long sequence of irregularities committed by the company, journalists who hopelessly mistook bankrupcy proceedings for insolvency24, the uncertainty of those who paid a part and feared the syndic would claim the rest, and the opening of an eternal criminal record.

18 Aguilar Nair Marco and others with Transportes Automotores Río S.A. and another one without records.

19 National Trade Court Nº 25 Secretary 50.

20 Clarín Newspaper, 24/5/2003, Constanza Durán.

21 Clarín Newspaper 2/10/2003 Otra empresa se hizo cargo de 800 chicos

The graduates who were not taken by LAPA travel.

22 Tour Messenger Newspaper Feliz domingo para todos 9 June 2003

23 Order 487/03 from Secretaria de Turismo de la Nación

24 It was not until March 8th 2004 that the National Trade Court Nº 14 Secretary 28 dictated the company`s bankrupcy.

All this involved an enormous waste of efforts and dispositions and replies which turned out well due to a civic complaint and the good will of some officers.

The 5 Five Zones Case

The same as the previous one, Cinco Zonas SRL (Five Zones limited liability company) was a company specialized in the organization of travels for technical level graduates.

It operated normally, and had no excessive criminal records that would leading us to foresee what later happened. Moreover, the paradox is that the company´s managers had brought six reports against different agencies seeking to make them meet the current touristic normative.

It owned 7 branch offices around the country, which implies a more or less solid structure so as to yearly mobilize, and indeed they did, a great number of students. And according to their rendors, it did not owe big money amounts.

So, when least expected, there came the unexpected , in a weekend the main office located in Ciudad Autónoma de Bs. As. and its 7 branch offices alloted in the cities: Gran Bs. As., Córdoba, Mendoa and Salta had been completely emptied without warning.

In December 2005, Monday 19th every newspaper mentioned the disappearance of the Cinco Zonas managers, without a trace and having left their offices completely empty. For students, parents, rendors, authorities and the very employees surprise, who feared reprisal, the company´s managers disappeared leaving over 850 children stranded in San Carlos de Bariloche city and with no returning possibilities. This added to the next passengers about to travel; and some other 1200 approx. Who had already begun to pay the installments of the travel the would make in 2006.

The same day the news appeared, the National Tourism Secretary corroborated teh above mentioned situation by means of an inspection record, and declared the forfeiture of the company´s license for lacking operating structure (N 156/03 Resolution), trying to direct the situation.

What later happened was continuous and public parents and students complaints, especially in Córdoba province since most of the aggrieved students were from there.

In less than a week later, the students who were in Bariloche city and those who were about to travel were able to see their dream come true. Some tourism companies, the National Tourism Secretary and the Tourism Agency from Córdoba (province entity in charge of the tourism sector) combined, interceded for the fulfilment of the Cinco Zonas contracts after a negotiation with the rendors25.

25 Clarín Newspaper, Thursday 22nd, December 2005, Marta Platía.

So far, there was still one problem to solve; that of those who had started to pay in 2005 planning to travel the first half of 2006. Once more, some decided to close negotiations giving up price and/or services, and others prolongued conversations trying to improve their situation.

The cycle repeats itself. On one hand, the administrative complaints before the comptroller institution made by several damaged contingents, as well as by the verycompany´s emloyees.

On the other hand, the judicial issue related with criminal reports (still being processed) initiated in different parts of the country against the company´s holders in connection with the supposed swindle.

And, finally, the actual solution, i.e., different alternatives the injured party have and will have, according to context, time and will of those they negotiate with.

The Zaiga Travel case

Tours and Travel LLC, had been created as a family company oprating under the trade name of Zaiga Travel. They dealt with student tourism for many years, apparently with no problems at all, in fact in 2005 inspections ahd been made and the agency was in order and in agreement with the regulations in force. One day before the official announcement the company informed its hirers they would not give any more payments, since they were not able to meet pending compromises due to financial problems. The affliction extended over the 6000 involved who gradually became aware.

Most of them saught a response from the appropriate authority: The National Tourism Secretary and others appealed to the Government itself.

After meetings between the National Tourism Secretary and many local companies, it was announced tha Fleachabus Travel company and Tourism together with the collaboration of their service rendors would provide with new travel programmes especially designed to take care of the well known situation. Out of 256 damaged contingents, the majority accepted the new offer.

As for administrative proceedings, they were initiated the 15th of March 2006, and it was dictated by Disposition 453/06 from the National Tourism Secretary, the agency´s stay of operation and the opening of administrative records, for alleged infringement of Art. 8a of the Travel Agents Law (18.829) which would end up with the licence´s cancellation. The same day criminal records were opened at the Crime and Reformatory Bureau, and the Court 19° was chosen, case 13.888, with District Attorney N30.

Synthesis

From the above mentined experiences some criteria can be drawn:

A) From teh legal point of view: Labour cases will be upheld as long as, as happened with the Rio case, there exist property. If, on the contrary, an emptying takes place as with the Cinco Zonas case, it will be upheld, but there will be no payment. Trade cases will surely end up in bankrupcy, as well as the administrative case will end up fined and closed. Criminal cases, on the other hand, will be dalayed in time since it is generally very difficult to prove suitability for the criminal type.

B) From the damaged point of view: Whatever their situation is, they will be subject to affliction or uncertainty proper to those who endure malicious maneuvre. In fact, those who had not travelledend up hiring another company, giving up either part of the previous payment, comfort, days, excursions or a combination of the above mentioned.

C) From the market and political point of view: Delay between the damaging fact and the different solutions for each one of the claimants weakens the whole system. Then, crossed accusations between institutions, companies and holders are the ideal scenery for things to remain unchanged.

In search of a solution

“Truth is never bad…but unavoidable”, as the song goes. Put in other words Can everything be foreseen? Yes, it can; what we can not do is avoid it. That is to say, we can have the best road legislation, we can have a good signalling, good traffic lights and a good policeman at every corner, and that will not prevent someone from speeding infringing all these precautions. Can we prevent someone from emptying a company? someone from running away to avoid resposibility? someone from maladministrating a company leading it to bankrupcy? Definitely not, nut we can avoid its consequencies, without forgetting that obviously we are in front of a trading between private parties and that, further beyond shared setbacks we are still dealing with a luxury service. Thsi does not prevent us from understanding that as Dr Tale26 points out your graduate travel should not be considered just as any another travel, but as a unique episode and as such, when thwarted it deserves courts27 tutelage.

So far, it seems that when the student tourism agency breaches contract (whatever reasons), the logical thing to do would be to seek aid from the Warranty Fund; as the Art.13 from 18.829 Law comtemplates:

“Infringement to Article 6° from the law in force shall be sanctioned with oparation stay until the warranty fund´s normalization. The sanction will become license cancellation and closing of premises if the fund does not regularize in a six (6) month term. In that case, the fund´s balance shall be applied to indemnify for breach of contracts.” (the bold lettered sentence is ours)

26Tale Camilo, Travel Contract Vol II. Hammurabi Editorial– Buenos Aires 2005

27Civil and Trade Chamber. La Plata, Room II, 11/3/93, “Lucero, Carlos y otro c. Quilmas Tur S.A.”, JA, 1994-I-232.

But for this there are two obstacles difficult to solve without an act amendment; the first one is the amount and its estimation, the second one its set up manner. Criteria for determining the warranty amount are established by kind of agency and location, not by

operation volume, this gives smaller figures, hard to update and when it comes to indemnify for a serious infringement they would not even pay for the process. As for the manner, we have already mentioned the fund is normally composed by a bail insurance which determines, as Dr Benitez28 points out, that before the incapability of determining who shall travel, the Tourism Secretary becomes a beneficiary of it and therefore makes room for the interpretation that it can only be used for repaying fines, hindering the essence of the rule.

Beyond general complaints aimed at reducing presale terms, the parleyer debate in search of a definitive solution immediately appeared. Congress members took command and several projects drew the attention of the respective Tourism Boards:

a) The project impelled by the private sector29 and congressman

Heredia (PJ – FPV Córdoba) proposed to modify law 25.599, allowing the AAAVandT30 to be the one to categorize student travel agencies and administer an ad hoc Warranty Fund.

b) The UCR recovered a porject from the previous year already

introduced by congresswoman Beatriz Leyba de Martí

(Córdoba)31 and introduced another one by Silvana Giudici32

(Capital) where a “Fund of Contingency for Student Travels” is

created, integrated by a 3% Agencies would deposit over the

services and programs billed value.

c) The Tinnirello Carlos A. project and others by the Social

Meeting Net of Capital Federal33 proposed a savings bank system

Unattachable which would be opened by Banco Nación for every

contingent at the same time.

d) De Bernardi Eduardo, congressman for Chubut (PJ – FPV)34

proposed that contracts for student tourism be approved by

the Customer Protection Secretary, to which there

also should be submitted consuming realted issues aroused by

infringements.

e) The ARI on the other hand, with ariel Gorbacz as intermediary

proposed the setting-up of a Trustee35 established in a bank firm

chosen by the students themselves.

But, actually, no matter the solution proposed it would not be feasible unless the necessary faculties were delivered to the application authority (as much as for demanding warranties as for taxing beyond the current year).

28 Kemelmajer de Carlucci, Aida and Benítez, Diego. Tourism, Law and Regional Economics. Rubinzal – Culzoni Editors, Buenos Aires 2003.

29 File Nº 3007-D-2006 / Parlamentary Procedure 64

30 Asociación Argentina de Agencias de Viajes y Turismo

31 File Nº 6874-D-2005 / Parlamentary Procedure

32 File Nº339-D-2006 / Parlamentary Procedure 22

33 File Nº 2874-D-2006 / Parlamentary Procedure 61

34 File Nº 1484-D-2006 / Parlamentary Procedure 25

35 File Nº 0862-D-2006 / Parlamentary Procedure 16

The party in power clearly felt this need and acted in consequence. The legislative debate at the Lower House did not turn out so strenuous. Over 153 congressmen present 136 voted in favour of the majority´s opinion, only 13 for denial and 3 abstentions. At

the Upper Chamber the procedure was as speedy as the previous one.

The New Law

The modification project for Student Tourism Law 25.599 impelled by the Partido Justicialista36 sanctioned in December 20th 2006 by Law 26.208 is only made up by 9 articles which constitute the basics to access a defenitive solution.

The first article replaces clause g) from the Art. 5° Law 25.599 demanding that, in the affidavit given by those who ask for the corresponding certificate, they declare the number of services programmed, sold or booked without restricting the information to the current year as done before. Furthermore, it requires that it be specified data not included in theoriginal text: total cost and by contingent.

The second article replacing article 6° Law 25.599 imposes a 15 working day term on those agencies who shall notify modifications to their affidavits, subjecting that condition to the generic sanction of the art. 10° Law 18.829.

The third article supplies for clause d) from the art. 7° Law 25.599 and mandates a rather confusing issue. The original text said that student tourism service sale contracts should hold among other requirements the following: “Reliable certification of the insurance contract, for each of the contracting parties, civil liability, life, accident and complete medical care coverage, with data details of the contracting insurance companies.” The impossibility to impose life insurance on minors and the absence of a product for complete medical care coverage made it impossible to meet such demands. So the present text reads: “ reliable certification of contracts for each one of the tourists making up the student contingent of personal accident insurance which covers for death and total or partial, permanent or transient disability risk, for medical and farmaceutical asistance.” Explaining that regulations could require other portection instruments that in all cases they should cover for phisical risks from the biginning to the end of the travel.

The fourth article is the one cutting the Gordian knot by incorporating clause e) to the article 7°, it is worth saying, compelling the agency to add to their contract the accreditation of having established enough warranties which should correspond with the final amounts of the envolved services. Thus making a declarative enumeration of the kind of warranties the application authority could ask, which are: a) fiduciary funds, b) patrimonial, c) banking, d) financial, e) deposits, f) bail insurance.

36File Nº 53/06

Likewise, the 5° art. Brings another innovation, the sustitution of art. 10°, which although it supports the authority of the National Tourism Secretary, it goes in reversewith the established in Decrete 1013/02, previously remarked in clause b) of Article 10° and Articles 11° and 12° of the original text ( particularly, the first two granting competence to Customer Protection to solve consuming matters under the terms of Law 24.240 and complementary rules). Decrete based on the principle by which special rules prevail over general rules.

Finally, Art. 6° sustitutes for Art. 16° and transforms the obligation of cancelling the “National Authorization Certificate for Student Tourism Agencies” for those agencies breaking the Law´s prescriptions; certificate given by a faculty that regards how delicate the closing process of an agency can be, and the need for, even in a closing process, the fullfilment of the assumed compromises. It applies the maximum penalization envisaged in Art. 10° of Law 18.829 and empowers to aggraviate up to the quintuple recurrence cases, in agreement to what was envisaged in art. 15° of the cited regulation.

The rest of the articled is rule-related.

To sum up: Resolution 237/07

We still had the challenge to find a solution insuring student travels, without imposing standards which in turn produce the opposite effect. A solution which prevented minors from running the risk of the operation and this latter from returning to the company environment.

This soluiton was provided by Resolution 237/07 dictated by the National Tourism Secretary who finally regulated Student Tourism. This implied to restructure A) Requirements demanded from those agencies who wanted to operate with Student Tourism. B) Contract terms. Apart from C) To constitute a private Trust administered by Nation Trust37 D) To modify the Insurance arrangement E) To establish a new arrangement for Coordinators and F) To fix coming obligations

A) The main modifications introduced in the general conditions to provide a certificate for the agencies who wanted to operate with student tourism were:

• To remove term dates, being able to request for it whenever necessary.

• To require affidavits every year to update the information in the student tourism file.

• To submit a contract certificate of each contracted service of each rendor and in the traders case the compromise shall be submitted by the organizer.

• Every two months a currency certificate of the tradings must be submitted.

• Traders must submit a copy of adherance to the Trust.

• Traders must submit a copy of the organizer´s warrant so they can act on his/her behalf in the contracts they enter into.

• They should attach a model of the book of coupons they will use.

37 www.nacionfides.com.ar

• They should state if contracts will be entered into before 60 days since the beginning of the travel and if study travels will be done.

• Those who state entering into contracts with more anticipaction than the 60 days before the travel shall submit:

? Pre-purchase certificate with classification or bail insurance policy and/or

? A letter of intent registering their disposal to give a banker´s reference and/or

? A letter of intent delivered by a Reciprocal Guarantee Company entitled with the authorization of the BANCO CENTRAL DE LA NACION ARGENTINA,

registering their disposal to give this kind of reference

B) Contract terms imply that:

• Services included are: transport, lodging, gastronomy, day excursions –except for active and/or adventure tourism- and insurance.

• Within the 30 days after the contract signing consumers should send contract agreements to the contingent´s travel agent.

• The agent shall enter the contract´s data into the application system with a registration password given with the certificate.

• Consumers shall have access to the system to check their contract.

• The agreement shall be improved with the PAYMENT OF INSTALMENT ZERO.

• INSTALLMENT ZERO shall be the 6% of each contract, whose voucher will be given by the agent and each passenger will be able to pay for at Banco de la Nación Argentina and Rapipago branches.38

• The Special Installment for 2006 travels will only bring the 1,5% of the unsettled contract already signed.

C) As far as the Trustee concerned:

• It shall guarantee obligations for breach of contract

• Organizers shall underwrite the contract of the administration private trustee

• The percentage on the amount of each individual contract will be the 6% of it.

• The contribution whall be deposited in legal currency in the account under the name of FONDO DE TURISMO ESTUDIANTIL determined by the fiduciary.39

D) The insurance system was adjusted to the following parameters:

• CIVIL LIABILITY

Total: ONE HUNDRED THOUSAND PESOS ($100.000) minimum.

Range: the whole Argentina country (including foreign destinations in case of dealing with them).

Minimum risks: Civil liability. Fire, thunder, explosion, electric discharge, gas leak. Food supply. Civil liability in third parties vehicle transportation.

38 www.cuotacero.com.ar

39 www.turismoestudiantil.gov.ar

• PERSONAL ACCIDENTS + ADDITIONAL COVERAGE

Total: FIFTY THOUSAND PESOS ($50.000) minimum.

Additional Coverage: FIVE THOUSAND PESOS ($5.000) Medical and Pharmaceutical Aid policy.

Range: life and permanent or temporary, total or partial disability coverage for each tourist consumer.

• TRAVELERS´ASSISTANCE

Total: FIVE THOUSAND PESOS ($5.000).

Range: emergency, accrediting register and authorization before the Health Services Superintendency.

E) The group´s coordinators shall meet the following contitions:

• Older than 21 years old with intermediate level or complete secondary studies.

• Criminal record and second offence certificate delivered by the NATIONAL MINISTRY OF JUSTICE AND HUMAN RIGHTS

• Good conduct certificate delivered by the coordinator´s domicile police.

F) Finally, travel obligations shall be:

• To have a coordinator every 35 consumers or fraction.

?A complete list of the contingent delivered by the APPLICATION SYSTEM OF STUDENT TOURISM

• Copy of the underwritten contract with each contingent

• Personal accidents coverage certificate, medical and pharmaceutical assistance and travel assistance record

• Medical records filled in by each tourist´s family doctor

As we can see, the STUDENT TOURISM FUND´s mission is to refund the consumers´ representatives the difference between the payments to the travel agents and services rendered by another trustee, to which the rendor would have aknowledged the payments done by the damaged travel agent. But for this to be possible, it was necessary to set reasons clear:

1. Travel´s cancellation for causes not related with consumers, wihthout force majeure or emergency

2. Travel agent´s manifestation of breach of duties

3. Travel agent´s default on payment of duties assumed with service rendors or the cancellation of the booking of the services hired

4. Facts or omissions provoking uncertainty of the travel or presumption of breach

5. Should any of the previous items happen, and the SECTUR for onerous and urgency reasons thus determines in virtue of the powers granted by art. 37 of Law N° 25.997 and other regulations in force.

REGULATORY EVOLUTION OF STUDENT TOURISM

Rule Date Issue

Res. 135 04/24/1987 Student Tourism information to the Application Authority

Res. 159

Repealed by Res. 187 and ratified by Res. 118 04/12/89 Requirements extension

Law 25.599 05/23/2002 National Student Tourism Law

Decree 1013 06/13/2002 Observaciones a la ley nacional de Turismo Estudiantil

Res. 175

Repealed by Res. 187 and ratified by Res. 118 01/29/2003 Devicing of the Certificate and instruction set

Act 35

Modernization and Competitivity Management – Repealed by Res. 187 and ratified by Res. 118 02/24/2003 Devicing of the model of Certificate

Res. 187 Repealed by 118 03/09/04 New requirements for the Certificate

Res. 118

02/08/2005 Certificate delivery system

Res. 987 08/24/2005 Amendment to Res. 118 Updated fees for the submision of application forms.

Res. 274 03/22/2006 Amendment to Res. 118 States that requested certificates shall be delivered from March 2nd of each year or following working day.

Res. 451 05/12/2006 Amendment to Res. 118 Demands the submision of Affidavits for sesrvices bound for the next year and difered application forms for 180 days.

Law 26.208 12/20/2006 Amendment to Law 25.599

Res. 237 03/15/2007 Passes new Student Tourism Regulation



Law Teaching in Tourism of Argentina

June 21st, 2009
Gonzalo Casanova Ferro asked:


Introduction

We think Tourism represents a great deal for any state strategical development. We believe its diffusion and awareness must be so much present in formal as in informal education; thus, we will take over the law teaching issue in higher levels and oriented to tourism students.

From a historical perspective, it is not wrong to assert that Tourism syllabi, in South America in general and in our country in particular, are fairly new. And therefore the reflection on it remains, from a scientific point of view, in an embryonic state.

So recent is it that the UBA has not been able (neither it did not want to, nor has it not been allowed) to include a university academic offer . The first dilemma of the touristic career (still under debate) has been whether Tourism Ph.B., which comprehends hotel Management knowledge should be set forth, or it should be dealt with as two separate Ph.Bs with a common trunk. Although it is not our purpose to elucidate such an enigma, it is important to emphasize it, since it directly affects on any juridical subject content we should try to introduce.

We would also like to clear up that, previous to any discussion and for market reasons, Universities have come across the disjunctive as to incorporate careers related to hospitality industry into their faculties or departments. The second question was then: Where? Thus, some universities, chose a humanistic perspective and added them to their social sciences faculties . Others, from a more technical view, tended to attach them either to their Statistics department , or to the Geography department . The newest ones decided to create independent departments or faculties , others submitted their location to structural causes . And finally, there were institutions who, from an interpretation closer to management, set them in the Economics environment ; situation which, by the way, coincides with our country’s political definition .

But if it was such a problem to set the Tourism Ph.B. at Social Sciences Faculty, none the less problematic was it to set a Law subject into the respective Ph.B. degrees (Hotel Management or Tourism).

From the curricular layout beginnings, it seemed obvious that the normative subject, which gave unity to the whole vision of professional future, could not be absent from the sector’s regulatory frame. And although, to some extent, almost everyone agreed to set this knowledge in the last career grades, the main issues every subject should be based on were not usually dealt with, i.e.: What is taught?; how is it taught?; and what for?

No wonder just until a few years ago one could take any university program and notice that its core themes were some sort of fast and summarized Civil Law course, with some reference to Hotel Management laws and travel agencies. Nothing more contradictory or detached from the content, skills and appreciations students should incorporate during this stage of development. The underlying idea seems to have been: “Should there be a Law subject, we do not know how or what for; then let the lawyer who gives it place its content”. And thus we have seen such nonsense as Tourism students trying to elucidate the right-possessor’s degree in a complex succession, or wondering about the differences between divorce and de facto separation or the like. Posed this way and stating the obvious, the experience has become frustrating for everyone.

It is not difficult to think this problem could be avoided, had they taken similar and tested pedagogical experiences as reference. Such as, for example, Law teachers from Economics and vice versa who long ago had to work getting over this kind of obstacles for the sake of a holistic vision.

The Law is not some panacea for all sector’s evil, nevertheless it soothes, modulates and directs them. And since we are dealing with a transverse activity as Tourism, it is sensible insert this subject at the end of the academic studies. The Law will work as an engine or as a hindrance, depending on how we build it as participating citizens.

WHAT

Following the test period two inquiries were made: 1) Is there some subject we can call: “Tourism Law” or are we just facing one of the many activities which require some specific regulation? And, after that 2) from which content should the very subject layout spring?

For the first question some authors (they certainly followed the Saxon Travel Law trend of thought) risked the first hypothesis focusing on the “travel agent” actor as the main generator of new contractual figures, so Puig andVitta were able to assert the existence of a “…Tourism Law which is no longer framed in the traditional Civil or Commercial Law matrixes that is only partially concealed by the Navigation Law in both its species aerial and maritime”. Nevertheless, we think that in order to define the autonomy of a branch of the Law, it is necessary to discover whether the principles which govern it are axiologically original so that they make up a complete and closed systematic juridical construction, and make it unnecessary to appeal to the principles of another branch .

As we can see, the debate, still open, goes beyond an academic whim; since whether we choose one posture or the other it will suit the curricular development.

The second question also had dissimilar answers;

1) some understood they should assume students counted or should count on a solid civic formation which allows them to fully go into the different meanings of the law.

2) others proposed that although this was what “it should be” it was not what they perceived within the classroom; therefore the proposal was to “recover” the knowledge to frame the activity. That is to say, I can not develop or expose the “Law” theme if the student lacks the basic notions of “State”, “Nation”, etc…

3) a minority (probably more pressed by a limited time schedule than by curricular academic needs) tended to go straight to content nucleus; mentioning maybe during the process, but leaving it to the student’s initiative, the reconstruction task or the basic concepts incorporation.

HOW

Avoiding the pedagogical debate on whether content determines methodology or not; let’s admit at least they condition it. From our point of view, there are three factors that help in the way of teaching:

A) Teacher’s formation; the subject as given by lawyers bears their formation’s virtues and faults. This is because there are few or no Tourism and Law specialization courses; therefore this demand can not be reached with foreign proposals which obviously suit their own country’s legislations.

B) The institutional. In a structural sense on two levels;

1) From a macro-level variables can be:

i. “time schedule”,

ii. “duty”,

iii. “Level” (University or Further Education) will operate as filter and selection when it comes to establishing curricular priorities and

iv. “Setting” the career regarding the faculty or department it belongs to. Put in other words: if the tourism Ph.B. belongs to a Natural Sciences faculty or department its subject content in general, and the juridical ones in particular can be different from another one which belongs to an Economics faculty.

2) “Institutional culture” also prevents the subject from being dealt with as a water-tight box, but be into gear with others which are a key issue in the global problem interpretation. Thus Tourism Policies, Social Tourism, Programmed Learning, etc. feed and are fed by the normative.

C) The Political. Programs can not merely be a laboratory’s production, or a more or less lucid result of a couple of professionals´ experience. They should be a scientific and academic production reflecting and framed into a wider and serious political proposal, and giving the sector a real “state policy” status, highly above occasional speech and in harmony with the OMT directives to which we belong.

To sum up: The strategies we have been looking through are diverse and deserve to be considered without dogmatism, as follows:

1) Several European programs in general and Spanish ones in particular have dealt with the issue from the different Law branches, so it is not odd to find a “Tourism Private Law” or a “Tourism Public International Law”, etc.

2) In our country, following our treatise writer’s tradition, some have established a General Part and a Particular Part; it is as much as saying that while the first one involves the subject’s founding concepts, the second one aims at the specific themes (Hotel Management, agencies, etc.)

3) Some teachers have focused on Law transmission, others have thought of the traditional case method and some of us have opted for mixed techniques.

4) But even if it is difficult to know where to start from, so it is to know where to arrive at. We have seen some complex proposals including trade issues, such as “Time shares”, which although they are closely connected to the touristic phenomenon, it is not thus since they compel us to long juridical considerations in order to comprehend them all. In other proposals it is worrying the lack of themes such as “Natural and Cultural Heritage” by understanding they exceed the required for the professional formation. We shall disagree with such an opinion, since we consider it axial in the subject into which every notion of “sustainability” fits.

WHAT FOR

“First in the intention, last in the execution”, as the old saying goes. The what-for-answer is usually given in that which some teachers call “objectives”, nevertheless most of the times its formulation may be so open and general that it produces ambiguity.

Who utters this first statement? Who outlines each subject’s objectives? : the University. How? Going to the polls with the teacher, with the specialist (or at least they should) Where? In the subject’s outline first, and in the general incumbencies afterwards. Why? By proxy.

With a dubious legislative technique, the 24.521 Higher Education Law, in its 42nd Article speaks of “competences” and delegates their resolution to university institutions. This has produced a chaos of overlapping careers (e.g. Guides) or confusion (e.g. between Tourism Ph.B and hotel Management Ph.B.). This could be solved just by declaring the career of “public concern”. This status compels both the Ministry of Education as well as the Council of universities to specify any careers professional incumbencies. Thus, giving some part to the CONEAU (National Commission of Evaluation and University Accreditation) in the institutional qualification, misleading academical offers could be avoided and the profession would be appraised as of those proposals having the minimum required quality. (That is why, no matter how difficult state supervision is for the private sector, several universities have been struggling for the career to be declared of “public concern”).

As verbally expressed, the somehow shared objectives (neither exclusive nor excluding) arising from the different programs are:

Cognitive:

1) To master the Law basic concepts

2) To relate the different social types with any enterprise’s juridical frame

3) To analyze jurisprudential cases

Procedural:

4) To diagnose responsibility regulations in particular situations

5) To decide whether to appeal to the judicial system and/or to the alternative systems of conflict solution

6) To apply and cooperate with the making of the different sector’s contract modalities

Appreciative:

7) To show interest in the cultural and natural heritage

8) To work interdisciplinary

9) To show respect for the rules

Sitting from the other side, students also have their own perception on the different answers. They usually give us some hints in the annual poll (always so significant):

A) For life

B) For the completion of my professional formation

C) For determining whether I will need a lawyer or not

D) For being able to count on another management tool

As we can see and despite generalization, institutions and students are not (at least on this point) so disconnected. Civic knowledge is indeed useful and necessary at any instance of citizenship, but in the context of a Tourism career it becomes unavoidably instrumental.

Thus, such an activity, intended to be a model and a development impeller, implies respect for the regulatory frame it is embedded in. Not because (as we said at the beginning) it is going to solve its problems, but because any activity dealt with a “fair play” has greater growth opportunity and generates inversion.

OUR PROPOSAL

- We think it should be talked about a Tourism Applied Law from a multiplicity of actors;

- That certain real deficiencies students normally “drag” from Technical school should be replaced, and therefore this requires an average time schedule;

- That as long as we invest on research, it will be possible to develop subject content;

- That it is necessary to generate academic forum and a courses offer which allows the completion of teacher formation lawyers need to give a multidisciplinary approach;

- That curricula must, without losing originality, integrate with the State’s general planning; and this planning should also articulate with the OMT guidelines;

- That the Tourism Ph.B. career should be proposed as of “public concern”, giving it study level hierarchy and removing shady-zones from its “competences”.



Adventure Tourism in India

June 16th, 2009
Obaidul Haque asked:


Today, India invites adventure lovers from all across the world. The varied topography and the climate in India give rise to a number of exciting adventure sports. Over the years, the scope of adventure tourism in India has only increased as well as the popularity of these sports with tourists. Whether you are looking for soft adventure sports or want to go for some extreme sports options, Indian tourism offers opportunities for all abilities. Adventure sports like river rafting, rock climbing, mountaineering, trekking, skiing, snow climbing, scuba diving and angling have now become an essential part of tourism in India. The best part about these high-adrenaline activities is that you have a good variety of locations to enjoy them. Wildlife tourism in India also gives you many options of enjoying adventure in the form of wildlife safaris.

As adventure tourism grows more and more in India, options are made available for tourists to get top quality adventure gear. New shoOps and centres are opening up each day to assist tourists and to help adventure tourism grow even more. For tourists, there are short adventure courses also available at different places across the country. Many of these centre are run and maintained by the state governments of India.

The trans-Himalayan region of Ladakh (Jammu & Kashmir) offers a number of adventure sports for adventure lovers in India, contributing a lot towards the state tourism. Jeep safari in Ladakh is one of the most liked and done adventure sports for tourists. Ladakh tourism also offers some of the most wonderful treks in the Nubra Valley and the Markha Valley. Wildlife safari and camping are also much popular with tourists coming to Ladakh.

The Garhwal and Kumaon region of the Northern Himalayas has huge India adventure tourism potential. Most of the adventure tourism in India owes its credit to this region of the Himalayas. To enjoy adventure sports including river rafting, mountaineering and rock climbing, one can easily head to the state of Uttarakhand. The state is blessed with bountiful supplies of nature and offers a number of exciting adventure sports. Trekking, river rafting, camping, wildlife safari and angling are much liked adventure sports in the state.

The ranges of the northern Himalayas has contributed immensely towards Indian adventure tourism. These ranges have always been and are some of the best places to indulge in a variety of adventure sports in India. There are a variety of scenic locales available in these areas adding much to your experience. For example, you can enjoy trekking in mountain villages, valleys, meadows and around rivers and lakes. There are more options available. The sport of golfing, ice skating and skiing also adds to the Indian tourism potential.

Travellers can also head towards the Thar Desert in Rajasthan to experience the thrills of India adventure tourism. The state tourism of Rajasthan is taking good care of the adventure tourism here. A jeep safari across the expansive Thar Desert and up to the dunes can bring back memories of the glorious past. There are areas from where once passed the merchants along the trade route. Undertaking a jeep safari across the desert, camping in the Thar, visiting desert villages and interacting with locals will only make your adventure experience richer.

Tourism in India provides a number of other Indian adventure sports options. Just be determined and loose yourself free amid the surroundings and find out what adventure tourism in India has in store for you. Experiencing adventure sports in India will become the epic adventure of your life.



Mexico Expands Its Commitment to Sustainable Tourism

June 8th, 2009
Erick Laseca asked:


Mexico pledges once again its commitment to sustainable tourism by introducing new market-driven, economic opportunities that support conservation and community development. The Mexico Tourism Board and other Mexicans governmental tourism entities, in conjunction with the World Heritage Alliance (WHA), Expedia, Inc. and the United Nations Foundation, have initiated an educational partnership program for Expedia representatives and members of local communities in Mexico to ensure the protection of the delicate biodiversity, while empowering the rural communities through entrepreneurship.

Earlier this year, Expedia employees traveled to Mexico’s Yucatan Peninsula to work with Community Tours Sian Ka’an (CTSK) — a local, predominantly Mayan- owned tourism cooperative working to ensure protection of the delicate mix of coral reefs, mangroves, clear deep water pools, and forests, which are increasingly drawing tourists southward from nearby Cancun and the Riviera Maya.

“We are very excited and proud of the benefits that our small local communities are receiving,” commented Mexico Tourism Board CEO, Francisco Lopez Mena on the Community Tours Sian Ka’an. “CTSK is a perfect example of how we can empower a local community with the right entrepreneurial skills, while at the same time protecting the environment and offering visitors a rich and fulfilling experience,” stated Lopez Mena.

A representative of CTSK, Manuel Quezada IX, was recently a panelist during the United Nations’ Dialogue for the Future: Indigenous Entrepreneurship Forum organized with Aveda, Inc., to discuss issues related to indigenous entrepreneurship, opportunities and challenges. Satisfyingly, CTSK has experienced revenue growth of more than 125 percent, and it was recently recognized with the prestigious Equator Prize, given biannually to the world’s most innovative community sustainable development project initiatives.

“Tourism is fundamental for creating a constituency for conservation,” said Mexico Tourism Secretary Rodolfo Elizondo, “It is important for us as leaders in this industry, to empower our local communities and bring significant changes, financial and environmental benefits for all to enjoy,” added Elizondo.

In 2006 and under Elizondo’s leadership, Mexico became a member of the World Heritage Alliance (WHA), as the first national tourism secretariat to ever join an organization as such. By signing an agreement with the WHA, the country reiterates its commitment to the promotion and preservation of Mexico’s 26 World Heritage sites.

Mexico is ranked first in the Americas and eighth worldwide in UNESCO sites, a distinction given to places of historical, cultural and natural relevance to the world. The country’s islands and protected areas in the Gulf of Baja California, declared a World Heritage Site in 2005, are the most recent addition to Mexico’s impressive list.

Pueblos Magicos Initiative

Another initiative undertaken by the Mexican government is the Pueblos Magicos Program. Mexico’s Tourism Secretariat’s (Sectur) Pueblos Magicos program helps increase tourism to towns located near large cities or other tourist sites, reasonably accessible via roads and that are of particular historic or religious value. Founded in 2001, the Pueblos Magicos program coordinates local, state and federal efforts, channeling funds so the towns may diversify and improve their tourism infrastructure and help inhabitants economically.

While the primary focus of Pueblos Magicos is to develop cultural tourism, other segments, such as eco tourism, adventure tourism and rural tourism also fall under the program’s canopy. As the towns develop the products offered in the different segments, sustainable tourism is cultivated. The program empowers the townspeople, who must initiate and manage the process. Once a town is declared a Pueblo Magico, it receives funds to support the modernization of the micro, small and medium regional businesses related to the tourism industry, such as handicraft shops and restaurants. These grassroots efforts contribute to the tourism sector’s vitality and creativity as well as promote the entrepreneurial spirit.

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.

# # #

Erick Laseca

Mexico Tourism Board

312-228-0571 ext14

erick.laseca@bm.com

http://www.visitmexico.com



Report of Chinese Online Tourism Industry under International Financial Crisis, 2009

May 23rd, 2009
Alice Chen asked:


China’s position in the tourism development in the world has been rising, the fourth largest entry receiving country in the world and the largest exit tourist source country in Asia. From 2000 to 2008, the total revenues of Chinese tourism increased by 12.5% annually (by CNY). In 2008, China totally received tourists about 1.89 billion man-time, rising by 5.9% of last year, realizing the tourism revenues of 1.16 trillion CNY ?166 billion USD?, increased by 5.8% of last year. 

 

The slowdown of economy growth negatively affected the tourism, leading to the slowdown of growth rate, even negative growth, especially in entry tourism market, exit tourism market and hotel industry etc. By contrast, domestic tourism market and scenic resorts were less influenced by the slowdown of economy growth

 

With the spread of international financial crisis, the unfavorable influences had clearly showed in Chinese tourism.

 

In 2008, the market scale of Chinese online tourism market was only about 500 million USD, however, its annual growth speed reached to 50%. Because the total demands for the abroad tourism market declined, the cost pressure for online tourism providers accelerated. Chinese online tourist enterprises reduced the investment in advertisement and marketing so as to maintain their finance.

 

Chinese online tourism is obsessed by two problems: incapable of product standardization and risks in payment. Facing the fierce competitions, the tourist booking websites will take more consideration in the newer services and broader marketing channels in order to find their market in various categories.

 

For example, a new online tourist model-trip search is springing up, such as www.qunar.com., which had already entered Chinese online tourism market.

 

Under the international financial crisis, it is predicted that online tourist booking services will gradually permeate into traditional tourist market, even expand the services by the establishment of travel agents. Meanwhile, traditional travel agents will provide online tourist booking services for their customers. From a long run, the integrators will be the winners in the future. The integration of online and offline services for customers will possibly dominate the market. With the revenue reduction of booking market in the market share, the tourist products will become the fastest growth business in online tourist booking market. Besides, providing online tourist route will be the transfer direction for online tourist websites.

 

The author of this report investigated into Chinese online tourist enterprises, hotels, and online tourist customers to write the report citing abundant second-hand information.

 

More following information can be obtained in this report:

- Present Situation of Chinese Tourism

- Present Situation of Chinese Online Tourism

- Operations of the Major Chinese National-wide Tourist Websites

- Development Trends of Chinese Online Tourism

- Influences of International Financial Crisis on Chinese Online Tourism

  

To get more details, please visit Report of Chinese Online Tourism Industry under International Financial Crisis, 2009



Private Investment in Mexico’s Tourism Sector Booming

May 10th, 2009
Erick Laseca asked:


Exceeding US$11.6 billion, private investment in Mexico’s tourism sector has already surpassed federal goals for the 2001 to 2006 period by 29 percent, reports Sectur in its latest comprehensive study on the subject. Domestic and foreign private investment reached the original US$9 billion goal in June 2005, after increasing at least 12 percent annually since 2002.

The report also shows that interest in Mexico’s famous beaches remains high, with the sun and beach segment outpacing all other tourism products by garnering 48 percent of private investment. Three coastal states also ranked in the top three in amount of private investment received: Guerrero State (US$2.63 billion), Quintana Roo State (US$2.47 billion) and Nayarit State (US$92.5 million) captured almost 52 percent of the total amount invested between 2001 and 2006.

Approximately 89 percent of private investment in Guerrero went to tried-and-true beach resort Acapulco on the Pacific Ocean, whereas 82 percent of the private investment Quintana Roo received was channeled to the Mexican Caribbean hot spots Cancun and Riviera Maya. More than 60 percent of Nayarit’s private investment went to the Pacific resort town of Nuevo Vallarta.

Rounding out the top Mexican five states receiving the highest amount of public investment are border states of Baja California (US$86.3 million) and Sonora (US$78.4 million). Together, the states on the U.S./Mexico border, which also include Chihuahua, Coahuila, Nuevo Leon and Tamaulipas, received 19 percent of private investment in Mexico, ranking the region second overall.

Among the northern region’s major tourism attractions are Copper Canyon in Chihuahua; the La Quemada archaeological sites in Zacatecas; the bustling city of Monterrey in Nuevo Leon and 200,000-acre Cuatro Cienegas Valley in Coahuila. International sources account for 25 percent of all private investment, with the United States as the top foreign investor in Mexico’s tourism infrastructure.

Mexico has long been taking strategic steps to stimulate tourism and attract private investors through its National Trust Fund for Tourism Development, Fonatur. This government agency is responsible for conceiving, planning and building five sea-side tourism destinations – Cancun, Los Cabos, Ixtapa, Loreto and the Bays of Huatulco – since its 1974 inception.

These resorts areas generate 54 percent of foreign revenue entering the country from tourism and benefit from a master plan, urban-resort planning mechanisms, and annual construction programs and enforcement.

Because fomenting international tourism is a national priority for Mexico, the country’s regulatory framework legally protects foreign investors. Mexico allows foreign investors to have ownership in the majority of economic fields and activities, including real estate, allowing 100 percent participation in shared capital. Investors are also offered a profitability guarantee and investment security through Fonatur.

In addition to the ease of investing in Mexico, investors are also attracted by the security of investing in a proven destination: Mexico is the world’s seventh most-visited country and ranks 12th in terms of foreign revenue earnings from tourism; in both categories, it is the leader in Latin America.

Fonatur’s efforts have been recognized by industry organizations such as the Live in Spain association, which honored the agency with its development and promotion of residential tourism award during the 2006 edition of the Madrid Real Estate Exhibition.

About Fonatur

Created in 1974, Mexico’s National Trust Fund for Tourism Development (Fonatur) is the premier developer of integrally-planned tourism destinations in Mexico and has created such world-class resort areas as Cancun, Ixtapa, Loreto, Los Cabos and more recently, Huatulco. To diversify the nation’s tourism industry and give it a more competitive edge, Fonatur builds and promotes new tourist resorts that meet market demand and at the same time spur social change in different parts of the country. Fonatur often serves a joint venture partner for private investors who want to benefit from participation in Mexico’s high-quality tourism development programs. For more information on Fonatur, visit www.fonatur.gob.mx.

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB is Mexico’s tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.

FOR PRESS ONLY: For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB’s North American Press Room directly at 1-800-929-4555, by e-mail at northamericanpress@visitmexico.com, or visit our press Web site at www.visitmexicopress.com. To access an online warehouse of free, downloadable b-roll, visit www.thenewsmarket.com/visitmexicopress.

# # #

Erick Laseca

Mexico Tourism Board

312-228-0517 x14

erick.laseca@bm.com



Medical Tourism – World Class Healthcare at an Affordable Cost

May 7th, 2009
Simon Churchgate asked:


In the ever-changing world of international healthcare, medical tourism is a rising trend. In fact, medical tourism is a phenomenon that has taken the world of healthcare by storm in recent years. It remains a unique proposition that no only involves the healthcare industry but also has a significant impact on the tourism industry.

What is medical tourism? Why is everybody talking about it these days? And is it a good choice for you? Let’s try and answer these questions.

The practice of visiting new places in search of favorable climate or on just being advised by a doctor to go ‘on a change’ is not new. Medical tourism is just a refined form of this age old habit practice of humanity. In its broadest sense, medical tourism combines care for your health with international tourism. The primary reason behind its surging popularity is that it enables the common man to avail better healthcare services at an affordable budget. When one’s health is one’s concern, it is natural to look for the best treatment options within one’s budget. Countries such as India, Dubai and Malaysia are fast emerging as the forerunners in providing world-class healthcare facilities. These include a wide array of highly skilled healthcare professionals, trained in various specialized disciplines, state-of-the-art equipment and modern amenities, impeccable service and personal attention to every need of the patient and all these, at a cost that’s surprisingly affordable.

Most people in need of specialized healthcare services feel daunted by the high cost associated with them. Countries such as US, Canada or some European nations, offer the same high standard healthcare facilities as India, Malaysia or Dubai, at a cost that’s substantially greater. Let’s face it, not everybody can afford the high cost associated with healthcare services in his or her own country. Nor do all of us enjoy the benefits of a high medical insurance coverage.

All this naturally necessitates the need to look for similar healthcare services elsewhere, where the cost is significantly lower. Healthcare tourism makes it possible to save up to 80% (as compared to US/UK) on medical costs by opting for countries like India. Healthcare tourism in India is fast gaining in popularity because of this simple reason.

Medical tourism also gives you other advantages such as reduced waiting periods for your treatment. If there is a critical treatment involved, or an operation that needs to be done quickly, you can initiate the process almost immediately after contacting the healthcare professionals in these countries. Most hospitals or medical establishments in the US or UK have lengthy waiting lists and necessitate wait for a substantially longer period of time.

So what can you expect in the lap of foreign hospitality? Nothing less than what you would in your own country. Smart and well-informed professionals, speaking fluent English and attending to every detail with meticulous attention, only add to the overall experience. You can rest assured knowing that the task of caring for your health is in good, able hands.

The reasons that contribute to the ever increasing popularity of medical tourism are not difficult to understand. Exorbitant cost of healthcare and medical facilities in advanced countries, ease and affordability of international travel, favorable currency exchange rates in the global economy, rapidly improving technology and high standards of medical care in the developing countries - all of these have contributed to the rapid development of medical tourism.



travel and tourism industry

May 3rd, 2009
Neha Ashani asked:


Tourists

The origin of the word “tourist” date back to 1292 AD. It has come from the word ‘tour’. A number of experts have defined the term:

“Tourists are the voluntary temporary travelers, traveling in the expectations of pleasure from the novelty and change experienced on a relatively and non-current round-trip”.

“Tourist is a person who makes a journey for the sake of curiosity for the fun of traveling”.

Tourists are:

-Persons traveling for pleasure, health and domestic reason.

-Persons arriving in the sea of sea cruise.

-Persons traveling for convention.

Tourism – the first commercial venture.

A religious Englishman called Thomas Cook in 1841 arranged, for a fee, a one –day rail excursion from Leicester to Loughborough for 540 members of a temperance league. Thus the first bona fide travel agent was Thomas Cook.

While Cook himself did not make a profit on this first venture, he was a man of vision and was convinced that there was a need for a skilled “travel arranger”. So by 1845 he had become the first full-time travel agent, operating train excursions from Leicester. The next year he chartered a train and steamer for an excursion to Scotland for 330 people. In 1851 Cook arranged ocean steamship travel and accommodations for more than 1,50,000 visitors to the World Exposition in London and in 1856 he operated the first escorted “grand tour” of Europe. Tours to Europe and Middle East were also conducted and, in 1872, the first around the world tour was conducted.

Tourism as a Service Industry

Tourism as a service industry comprises of several allied activities which together produce the tourism product. Involved in the tourism product are three major sub-industries. They are: -

1. Tour operators and travel agents.

2. Accommodation sector (hoteling and catering) and

3. Passenger accommodation.

According to international estimates, a tourist spends 35% of his total expenditure on transportation, about 40% on lodging and food and the balance 25% on entertainment, shopping and incidentals.

The product in this case is not confirmed to travel and accommodation but includes a large array of auxiliary services ranging from insurance and entertainment and shopping, demand generation, in addition to the consumer motivation, is also heavily dependent upon powerful persuasive communication both at the macro (country) level and the micro (enterprise) level. The participants in the process of this service business can be illustrated by the figure below.

Some of the pointers to nature of tourism as a Service Industry

1. Tourism accounts for nearly 6% of world trade.

2. Bulk of tourism business is located in Europe and North America., with 1/8 of the market being shared between the other regions.

3. The highest growth rate in tourism in recent years has been in the third world.

4. Tourism, like most pure services, because of the character of inseparability, exemplifies a product, which cannot be sampled before purchase; the prospective consumers have to travel to a foreign destination in order to consume the product.

5. The major players in the tourism market include a number of intermediary companies. Some of them transnational in character, some of them exhibit

vertical integration, both backward and forward, acquiring interests in all major sectors of this service industry.

The Tourism Product- Factors Governing Demand.

Because of the unique nature of the nature of tourism product- it being an amalgam of the characteristics of a destination and the infrastructural as well as managerial efforts of the promoter, the determinants of tourists demand emanate from both individual tourist motivations and the economic, social, technological factors. Some of these are:

• Income Levels

In the last 30 years, disposable incomes around the world have shown upward trends, thus allowing more money for activities like leisure travel. Smaller families have meant higher allocations per person in the family. More and more women are entering the workforce and in real terms the cost of travel has fallen. The dramatic rise of tourism in the last 50 years can be attributed in a large measure to the combined effect of more leisure time and rise in both real and disposable incomes.

• More Leisure time:

Increasing unionization of labour right from 1930 onwards has reduced the number of working hours per week. Changing managerial orientations towards human resources have increased the levels of pay and paid vacation time in most developed countries. Now people have longer periods of leisure, which could be allocated to travel.

• Mobility

Better transportation and communication services have made the world a smaller place, and have brought both exposure and awareness of distant lands to larger sections of potential tourists across the world. Faster modes of transport have cut down on travel time, making it easier for people to economically plan and execute trips abroad.

• Growth in Government Security Programmes and Employment Benefits:

The growth in government security programmes and well entrenched policies of employee benefits mean that quite a large number of families may have long term financial security and may be more willing to spend money for vacations.

Tourist Classification:-

Tourists can be classified into the following seven demand categories:-

1. Explorer: - Very limited in number, these tourists are looking for discovery and involvement with local people.

2. Elite: - People who favour special, individually trips to exotic places.

3. Offbeat: - These are filled with a desire to get away from the usual humdrum life.

4. Unusual: - Visitors who are looking forward to trips with peculiar objectives such as physical danger or isolation.

5. Incipient mass: - A steady flow, traveling alone or in small-organized groups using some shared services.

6. Mass: - The general packaged tour market, leading to tourist enclaves abroad.

7. Charter: - Mass travel to relaxation destinations, which incorporate as many as standardized, developed world facilities as possible.

The Travel Decision:-

The average tourist is faced with considerable uncertainty regarding the decision and may have only scanty ideas about distant destinations. His evaluation of alternatives is also limited to the extent of this awareness about possible destinations. The stages of travel decision can be described as: -

1. Travel Desire:-

The first step where the need to travel is felt and the pros and cons are thought about.

2. Information Collection and Evaluation:-

This stage involves the process of finding out the trip from travel agents, books and acquaintances .information so collected is evaluated against criteria of cost and time constraints, alternative possibilities, relative attractiveness of destinations, perceived ‘safety’ o the alternative destinations etc.

3. Travel Decision:-

This is the decision phase involving selection of destination, travel, mode of accommodation and activities to be undertaken.

4. Travel Preparation and Experience:-

This involves tickets, bookings, travel, money and documents arrangement, clothing and undertaking of the travel.

5. Travel Satisfaction Evaluation:-

The whole tourism expenditure is constantly evaluated before, during and after the experience is used to influence future decisions.

The marketing concept for the travel and tourism industry is profit driven and customer centric (unlike sales which are volume driven and target centric).

Service Marketing Triangle

Service marketing is unique in many ways in the travel and tourism industry. There are 3 players in the transaction process:-

- Company: A travel and tourism company listens to the customers and evolves/develops the travel/tour package and it communicates the attractiveness and the utility of that very tour package directly to the customers. Here it (the company) performs external marketing. The company makes promises to the customers.

- Providers: They are a travel company’s internal customers constituting employees and agents. The company does internal marketing with the providers educating and motivating them about the idea of the particular tour package which they can offer to their customers. This is done to enable the providers to effectively carry out the service transaction process. The providers make provisions for office space, accessibility and connectivity. The company enables promises to be kept by this infrastructural association.

- Customers (Travelers): The customers are the reasons that the travel company exists and for whom the company has designed the traveling and touring package as well as set up the infrastructural facilities and spent money on employee development programmes. Here the providers are the only ones who interact with the customers, like the travel agents interact with the customers and not the company. The agents perform interactive marketing which is on-time, all-time, every-time. This is the most crucial aspect of service marketing in the travel and tourism sector. Those agents have the responsibility of ‘keeping promises’ made and enabled by the company. The providers (agents) are responsible for the perceived quality level of the service transaction. This underlines the uniqueness of service marketing.

Tourism Products:

1. Accommodation

• Hotels

• Motels

• Boatels

• Flotels

2. Destination

• Natural Scenes

• Historic Excellence

• Artificial Beauties

• Social Cultural Excellence

3. Transportation

• Infrastructural

i. Airways

ii. Railways

iii. Roadways

iv. Waterways

• Local

i. Local transport

4. Tour operators

• Travel companies

• Travel agents

• Guides

5. Shopping

• Handicrafts

• Handloom

• Books

Marketing mix for tourism product:

The designing of the marketing mix variables in case of tourism is significant as it helps the marketer in conceiving the right ideas, particularly to raise the acceptability of the tourist product by stimulating and penetrating the demand. Framing of a proper marketing mix is significant because it helps the tourist organization in accomplishing the objective and projecting a fair image.

Product Mix:

Tourism is a composite product with components like attraction facilities and transportation. Attraction deserves an intensive care. It includes natural site, places of historic interest, events and cultural attraction.

The facilities compliment attraction. The facilities include accommodation, food, transportation and recreational facilities. The transportation component includes the vehicles and infrastructure. Innovation in the tourism product helps raising the sensitivity. The users of the service are looking forward to better and improved product.

The provider of the tourist is a travel agent or the package tour. A well conceived and designed package tour, covering a wide range of tourist attraction at an economic price, helps in attracting the potential tourist.

The travel agent performs numerous activities such as hotel arrangement and accommodation, site seeing arrangement, domestic transport arrangement, air travel arrangement etc.

In a true sense the tour agents and the travel agents are the vehicles who can give a fillip to the tourism industry, provided they are well trained.

Pricing:

Pricing of the tourist product is complex. Geographical location of the destination, seasonality and varying demand affects the pricing decision.

In India the pricing strategies become important for promoting or contracting the tourism industry, since more than 40% of the total population are below the poverty line. In order to develop the tourism industry more and more potential users are to be transformed into actual users.

When a tourist proposes to visit a particular place, the total cost of his traveling also include the expenses incurred on transportation, accommodation and communication.

Liberal pricing strategy is found to be a productive pricing decision, particularly in case of tourism industry. The pricing strategy which includes low income group people, student and retired persons can be more effective. This is possible if the government concessional and subsidized infrastructural facilities to the potential tourist below the average income.

The different pricing methods generally used are cost based pricing, demand based pricing and competition based pricing.

Promotions:

The promotion mix includes advertising, publicity, sales support and public relations.

The purpose of promotion is to make available the information to the user. Advertising the sales promotion can be effective when supplemented by publicity and personal selling.

Radio, TV, newspapers, cinema and printings are some of the important vehicles for traveling of messages. Effective slogans raises the effectiveness of advertisement.

Another important component of the promotion mix is public relation. It helps in projecting the image of an organization. Public relation and publicity include regular articles and photographs of tour attraction, use of TV and travel journalists to promote editorial comment.

Public relation officer plays an important role. He should be efficient, active, impressive, intelligent and well-behaved.

Good image projection can be made if the PRO manages the affair like a professional. It is said that word of mouth is the best form of publicity. The word of mouth promotion is an important tool in tourism marketing.

Place:

The tourist centers should be located at suitable points if the tourists spots are natural there is no question of selection. In a vast country like India with a divergent socioeconomic and cultural patterns, the promotion of domestic tourism encourages unity in diversity.

Infrastructural facilities, transport and communication are important for development of tourist centres. The site selected should have natural surroundings, increased accessibility and improved amenities. At the same time it is also important that the ecological balance is not disturbed. Since growing ecological imbalances leads to pollution, some important steps like promoting afforestation, promotion and beautification may be undertaken in countering the side effects of atmospheric pollution and maintaining ecological balance.



Tourism – a Fight Against Poverty

May 3rd, 2009
Jayanthi&aleeswari asked:


TOURISM – A FIGHT AGAINST POVERTY

Creating Jobs and Wealth

Poverty alleviation has become an essential condition for peace, environmental conservation and sustainable development, besides being an ethical obligation in an affluent world, where the divide between poor and rich nations seems to have increased in recent years. There is a stronger evidence that tourism if developed and managed in a sustainable manner, can make a significant contribution to alleviate poverty, especially in rural areas, where most of the poor live and where there are very few other development options.

Travel & Tourism is the world’s largest industry and creator of jobs across national and regional economies. World Travel and Tourism Council research shows that in 2000, Travel & Tourism will generate, directly and indirectly, 11.7% of Gross Domestic Product and nearly 200 million jobs in the world-wide economy.  International tourism arrivals in 2002 exceeded 700 million, generating $US 474.2 billion in worldwide receipts.   These figures are forecasted to have an upward trend in 2010.

Jobs generated by Travel & Tourism are spread across the economy - in retail, construction, manufacturing and telecommunications, as well as directly in Travel & Tourism companies. These jobs employ a large proportion of women, minorities and young people; are predominantly in small and medium sized companies; and offer good training and transferability. Tourism can also be one of the most effective drivers for the development of regional economies. These patterns apply to both developed and emerging economies.

The Secretary-General of the World Tourism Organization, Francesco Frangialli, rightly observed that “tourism is a major factor in the war on poverty. For most Developing Countries, LDC’s and Small Island Developing States it is their largest single export and major driver of jobs, investment and economic transformation. It is growing in these countries at significantly higher rates than in OECD states. Also in general these poor countries are most vulnerable to climate change and at the same time are the ones who create the least green house gas emissions. Tourism must be allowed to grow responsibly to these states and actions to curb emissions must take this into account”.

The geographical expansion and labour intensive nature of the Tourism sector provide ?a spread of employment which is particularly relevant in remote and rural areas where ?many of the poor live.

?UNWTO statistics show the growing strength of the tourism industry for developing ?countries:?



International tourism receipts for developing countries (low income, lower and ?upper middle income countries) will soon pass more than US$ 250 billion.?

Tourism is one of the major export sectors of poor countries and a leading ?source of foreign exchange in 46 of the 49 Least Developed Countries.?



Through its ST-EP programme (Sustainable Tourism – Eliminating Poverty), UNWTO ?has put in place a framework for poverty alleviation, linking its longstanding pursuit of ?sustainable tourism with the United Nations Millennium Development Goals and its own ?Global Code of Ethics.

Funding has been approved for 13 ST-EP projects so far, amounting to around US$1 ?million, benefiting 18 countries (Ethiopia, Gambia, Guinea, Honduras, Kenya, Lao, ?Madagascar, Mali, Mozambique, Tanzania, Vietnam and Zambia, and a regional ?project in West Africa). In parallel, 25 ST-EP projects are being implemented by ?UNWTO with funding from the Netherlands Development Organization (SNV) for a total ?of around € 1.2 million (Albania, Cambodia, Cameroon, Ethiopia, Montenegro, Nepal, ?Niger, Rwanda, SADC countries, Uganda). Italy, is funding 8 ST-EP projects ??(Colombia, Ghana, Guatemala, Nicaragua, Mali), and funding has been approved for ?additional projects during 2007.

 International tourist arrivals, 1990-2002

 

International tourist arrivals

(millions)

Share

(percentage)

in 2002

1990

1995

2000

2001

2002

WORLD

455.9

550.4

687.3

684.1

702.6

100

Africa

15.0

20.0

27.4

28.3

29.1

4.1

Americas

93.0

108.8

128.0

120.2

114.9

16.3

Asia and the Pacific

57.7

85.6

115.3

121.1

131.3

18.7

      North-East Asia

28.0

44.1

62.5

65.6

73.6

10.5

      South-East Asia

21.5

29.2

37.0

40.2

42.2

6.0

      Oceania

5.2

8.1

9.6

9.5

9.6

1.4

      South Asia

3.2

4.2

6.1

5.8

5.9

0.8

Europe

280.6

322.3

392.7

390.8

399.8

56.9

Middle East

9.7

13.6

24.0

23.6

27.6

3.9

Source:  World Tourism Organization.

 

Tourism in Asia and the Pacific region

During the period 1990-2002, growth in tourism in Asia and the Pacific outperformed the rest of the world, with arrivals growing by 7.1 per cent annually (compared with 3.7 per cent for the world), increasing the global share from 12.7 per cent in 1990 to 18.7 per cent in 2002. Over the same period, tourism revenue in the region more than doubled, from $US 40.8 billion in 1990 to $US 94.7 billion in 2002.   Travel and tourism in the region has created 115 million jobs and made a significant contribution to GDP (North-East Asia, 9 per cent of GDP; South-East Asia, 7.56 per cent; South Asia, 4.87 per cent; Oceania, 13.55 per cent).

Given the broad income and employment figures as well as the impacts outlined above, tourism has considerable potential to contribute to poverty reduction in countries of the region.  However, in most countries, tourism initiatives are still only at the pilot stage and the measurement of their impact on the poor is inconsistent.  It is also well recognized that there can be leakages of foreign exchange from the tourism sectors and that the distribution of the benefits of tourism varies according t according to the market segment on which the country is focusing.  Consequently, two of the challenges in the sector are to design tourism interventions that maximize net foreign exchange gains and focus on the potential of improving the living standards of the poor.

With the increased interest in using tourism as a tool for poverty alleviation, there is clearly a need to develop methodologies and indicators that will enable Governments and other stakeholders to understand the impact of various initiatives on the poor and shape future interventions more effectively.  In this connection, preparations are under way to organize a meeting on measuring and assessing the impact of pro-poor tourism initiatives and policies at Bangkok in September 2004.  The meeting will bring together a group of practitioners working in poverty and tourism to consider methodologies to measure and assess the impact of pro-poor tourism initiatives.

The rising arrival figures do not necessarily mean that the poorer members of a society will also benefit. Nor are increasing numbers of tourists always welcome at a destination.  It is therefore vital that destination managers find ways how the poor can obtain “not crumbs off the table but a share of the cake”.  In this context, Dr. SantaMaria introduced seven approaches for achieving benefits for the poor from tourism development:

• direct employment;

• supply of goods and services to enterprises;

• direct sales of goods and services to visitors;

• running of enterprises (SMEs, community-based);

• tax or levy on tourism income;

• voluntary giving / support by enterprises or tourists; and

• investment in infrastructure.

A study was conducted in order to discover how some of these approaches can be supported. To increase the number of poor people who are directly employed in the tourism industry, for example, three main activities can be suggested: the use of international partnerships and teaching support to “catch up” on education and training, the setting up of tourism developments even in isolated rural areas, as well as the support through microfinance initiatives.

The following principles have been adopted by UNWTO and recommended to the governments in connection with Tourism and Poverty Alleviation:

1. Mainstreaming: ensure that sustainable tourism development is included in general poverty elimination programmes. Include poverty elimination measures within overall strategies for the sustainable development of tourism;

2. Partnerships: develop partnerships between international, government, nongovernmental and private sector bodies, with a common aim of poverty alleviation through tourism;

3. Integration: adopt an integrated approach with other sectors and avoid overdependence

on tourism;

4. Equitable distribution: ensure that tourism development strategies focus on more equitable distribution of wealth and services - growth alone is not enough;

5. Acting locally: focus action at a local/destination level, within the context of supportive national policies;

6. Retention: reduce leakages from the local economy and build linkages within it, focusing on the supply chain;

7. Viability: maintain sound financial discipline and assess viability of all actions taken;

8. Empowerment: create conditions which empower and enable the poor to have access to information and to influence and take decisions;

9. Human rights: remove all forms of discrimination against people working or seeking to work in tourism and eliminate any exploitation, particularly against women and children;

10. Commitment: plan action and the application of resources for the long term; and

11. Monitoring: develop simple indicators and systems to measure the impact of tourism on poverty.

Based on these principles, UNWTO’s general programme of work includes a number of activities aimed at maximizing the impact of tourism for the benefit of developing countries in general and LDCs in particular.

RECENT DEVELOPMENTS

There has been an up market trend in the tourism over the last few decades, especially in Europe where international travel for short breaks is common. Tourists have higher levels of disposable income and greater leisure time and they are also better-educated and have more sophisticated tastes. There is now a demand for a better quality products, which has resulted in a fragmenting of the mass market for beach vacations; people want more specialized versions, such as ‘Club 18 -30′, quieter resorts, family-oriented holidays, or niche market-targeted destination hotels. As well, people are taking second short break holidays.

The developments in technology and transport infrastructure such as jumbo jets and low-budget airlines have made many types of tourism more affordable. There have also been changes in lifestyle, such as retiree-age people who living as a tourist all the year round. This is facilitated by internet purchasing of tourism products. Some sites have now started to offer dynamic packaging, in which an inclusive price is quoted for a tailor- made package requested by the customer upon impulse.

There have been a few setbacks in tourism, such as the September 11, 2001 attacks and terrorist threats to tourist destinations such as Bali and European cities. Some of the tourist destinations, including the beach resorts of Cancún have lost popularity due to shifting tastes. In this context, the excessive building and environmental destruction often associated with traditional “sun and beach” tourism may contribute to a destination’s saturation and subsequent decline. Spain’s Costa Brava, a popular 1960s and 1970s beach location is now facing a crisis in its tourist industry. On December 26, 2004 a tsunami, caused by the 2004 Indian Ocean earthquake hit Asian countries bordering the Indian Ocean, and also the Maldives. Tens of thousands of lives were lost, and many tourists died. This, together with the vast clean-up operation in place, has stopped or severely hampered tourism to the area.

Sustainable tourism is becoming more popular as people start to realize the devastating effects of poorly planned tourism on communities. Receptive tourism is now growing at a very rapid rate in many developing countries, where it is often the most important economic activity in local Gross Domestic Product.

In recent years, second holidays or vacations have become more popular as people’s discretionary income increases. Typical combinations are a package to the typical mass tourist resort, with a winter skiing holiday or weekend break to a city or national park.

 

“The development of tourism means, above all, social progress, job ?creation and poverty alleviation”. 

`           Travel & Tourism has a number of advantages over other industry sectors:



it creates jobs and wealth whilst;

at the same time, it can contribute to sustainable development;

it tends to have low start-up costs;

is a viable option in a wide range of areas and regions;

is likely to continue to grow for the foreseeable future; and

the industry is, in a large part, aware of the need to protect the resource on which it is based - local culture and built and natural environment - and it is committed to these resources’ preservation and enhancement.